Matt Cole, CEO of Strive, asserts that Bitcoin (BTC) might rise indefinitely relative to the US dollar, maintaining that an escalating debt crisis in Washington—rather than Bitcoin’s inherent scarcity—will ultimately destroy the fiat currency’s purchasing power.
Cole shared these perspectives during an appearance on Bloomberg Crypto, arriving as the total capitalization of digital assets climbs back to $3 trillion since the start of January. Strive operates as a Bitcoin treasury firm, raising funds to acquire and retain BTC reserves, and has emerged as one of the market’s more active purchasers throughout this cycle.
A Debt Crisis, Not a Bitcoin Story
According to Cole, the 10-year Treasury yield would currently exceed 10% if the Treasury Department and the Federal Reserve completely withdrew their presence from the bond market.
While he acknowledges that Treasury Secretary Scott Bessent has successfully suppressed long-term rates temporarily, Cole warns that this intervention merely postpones an inevitable reckoning because neither political faction in Washington displays any intent to reduce expenditures.
“We think Bitcoin can effectively go to infinity versus the dollar.”
— Matt Cole, on Bloomberg
This reasoning serves as the foundation for Strive’s public projection of a 50% compound annual growth rate for Bitcoin leading up to 2030—a target Cole views as cautious when compared to previous bull market cycles, echoing sentiments he shared when declaring the conclusion of the bear market last month.
This perspective additionally accounts for why Strive’s SATA preferred stock, which distributes a daily cash dividend, has outpaced Bitcoin by more than 100% in 2026 despite BTC remaining largely range-bound, based on Cole’s statements.
Why the Treasury Model Persists
Additionally, Cole rejected notions that the corporate Bitcoin treasury strategy is losing viability. He contends the model never failed, noting instead that companies lacking a defined strategy or favorable debt conditions faced difficulties during the bear market, whereas disciplined investors maintained their accumulation efforts even as traditional Wall Street corporate treasuries re-entered the market.
Cole’s perspective treats Bitcoin’s valuation as secondary to a broader bet against US fiscal health—a strategy that will only succeed if the dollar and bond markets behave as he anticipates over the coming years.