JPMorgan adjusted its price objective for Meta Platforms stock on Thursday, pushing it up to $920 from $820 while keeping an overweight rating. The financial institution believes the company’s novel Muse agent is poised to turn into the most popular consumer artificial intelligence application since ChatGPT.
This new target suggests roughly 18% upside compared to Meta’s closing price on Thursday. The announcement also comes one day after the tech giant revealed a series of Muse updates during its Connect conference.
Meta’s Best Month in 13 Years Is Within Reach
Meta equity values have advanced over 30% throughout September, putting the stock on a trajectory for its most impressive monthly performance since July 2013.
The most dramatic price action occurred on September 21, when equities surged 11% to finish the session at $741.25. That performance represented the corporation’s largest single-session advance since April 2025.
During Thursday trading, Meta shares gained 4.5% to conclude the day at $777.59. Meanwhile, figures provided by LSEG indicate that 57 out of the 63 financial analysts tracking Meta currently issue a buy or strong buy recommendation.
Why Wall Street Keeps Pinning Its Meta Targets on Muse
These upward price adjustments follow the September 8 debut of Muse. The software functions as a personal assistant capable of dispatching emails, arranging travel, and executing purchases, all powered by Meta’s multimodal model known as Muse Spark.
Doug Anmuth, an analyst at JPMorgan, noted that the assistant has achieved a robust launch phase and is scaling rapidly. In Anmuth’s view, Meta is progressing steadily toward artificial superintelligence.
The banking firm reported that Muse successfully linked with upward of 2,000 programs in a span of two weeks. It additionally features prominent partnerships with Walmart, Best Buy, Sephora, and Wayfair.
“…we expect Muse engagements to be handled less through browsing or calling, and more through agent-to-agent interactions. Meta will then be able to monetize on a take-rate or commission model,” the note read. “While it is still early, we believe that Muse has the potential to become the most widely used consumer AI application since ChatGPT.”
A comparable perspective was voiced earlier by Wells Fargo. Analyst Ken Gawrelski lifted his price objective to $796 from $640, pointing to strong initial demand for Muse after the application briefly claimed the top spot on Apple’s US App Store free application rankings.
Meta intends to roll out Muse Confidential VM later in the year, which will secure user information using a key accessible exclusively to the individual user. Additionally, the company introduced Muse Charm, a compact hardware gadget granting users access to the Muse platform.
According to reports, the hardware will begin deliveries near the holiday season. Ultimately, official metrics will determine whether JPMorgan’s comparison to ChatGPT proves accurate.
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